Jungian coaching

Explore your inner life, symbols, and personal mythology through transformative coaching rooted in Jungian psychology. Ideal for creatives, seekers, and professionals in search of depth and direction.

What is Jungian coaching?

Jungian coaching is a form of personal and professional development rooted in the ideas of Carl Jung, a pioneering psychologist. This approach helps individuals deepen their self-awareness and tap into their unconscious mind to unlock hidden potentials, resolve inner conflicts, and find clarity in their life's direction.

Jungian coaching emphasizes exploring archetypes, symbols, dreams, and the shadow (unconscious aspects of self) to promote growth and balance. It encourages a holistic view, connecting the client's life purpose and values to help them achieve authentic, transformative change.

YOU

You are an EXPERT in your field

You are a DECISION-MAKER

You are a VISIONARY

You are a CREATIVE at heart

You have NO TIME for personal growth or creativity

… and this bothers you

HEAR THIS STORY

Once upon a time in a rural area there was a great drought. Not a drop of rain for months. Exhausted by the disaster the villagers decided to send for a rainmaker.

When the rainmaker arrived from another province, he asked for a hut in which he locked himself for three days. On the fourth day, out of nowhere dark clouds began to gather and it began raining.

The amazed villagers rushed to the rainmaker asking him how he did it. "I didn't do anything" - replied the rainmaker. "But what were you doing for three days locked in a hut?"- asked the villagers.

"You see" - replied the rainmaker - "I come from another province where things are in order. Here they are out of order. Your whole province is not in Tao. As a result I'm not in order either because I'm in a disordered country. So, I had to wait for three days till I was back in Tao. The rain came naturally after." *(1)

WHAT YOU WANT

  • Slow down

  • Reconnect to your authentic self

  • Unlock new sources of energy to power your personal and professional lives

  • Invest in your personal growth

  • Explore new ideas

  • Express fully your creativity

  • Be accompanied on your creative journey by a professional

  • Get back in Tao

I MIGHT BE ABLE TO HELP

Jungian coaching is not about going wide, it’s about going deep. In a world that doesn’t stop, this coaching program will help you to slow down, to create a space for important decisions, self-reflection and creativity.

This is a one-on-one custom-designed program based on a client’s unique needs.

Get in touch, if you want to know more.

Yury Li-Toroptsov

Yury Li-Toroptsov

Certified Professional Coach | Artist | Jungian analyst-in-training

I am a certified and EMCC-accredited professional coach living and working in France for 20+ years, offering innovative, tailor-made coaching interventions for both institutional clients and individuals around the world.

My clients: multicultural, ambitious, creative, and often navigating multiple worlds come to coaching not just to solve problems, but to reconnect with their authentic selves and create meaningful impact. Many are expats, leaders, or professionals who dare to be different yet sometimes feel the strain of disconnection from their core identity.

I hold an Advanced Certificate in Coaching, Leadership & Change from ESSEC Business School, one of France’s leading institutions. I’ve partnered with a wide range of clients from CAC 40 companies and global luxury brands to small local businesses supporting their leadership, innovation, and talent development.

In parallel, I am a professional visual artist. Creativity and imagination are central to my work not as decoration, but as essential drivers of transformation. My coaching practice is grounded in a unique synthesis of systemic thinking (Palo Alto approach), Jungian psychology, and the applied arts. This allows me to address complexity with depth and subtlety, helping individuals and teams unlock insight, shift perspective, and spark change.

My training

Now Jungian analyst-in-training, CG Jung Institute Zurich, Küsnacht, Switzerland

2024 Certificate of Fundamentals of Analytical Psychology, CG Jung Institute Zurich, Küsnacht, Switzerland

2021 Advanced certificate in Coaching, Leadership & Change, ESSEC Business School, Paris, France. Thesis: "Coaching by image, a tool for transforming managerial practices in the era of hybrid work".

2000 MS in Non-Profit Management, New School for Social Research, NY, USA

1997 Diploma in English Philology, Far Eastern Federal University, Vladivostok, Russia

Professional organizations

I am an accredited member of the European Mentoring and Coaching Council (EMCC Global) at Practitioner level. I abide by its code of ethics.

I am bound by professional secrecy.

My coaching practice benefits from regular supervision.

Languages spoken

English, French, Russian

Client Story

Anna’s Dilemma

Anna came feeling deeply stuck. She was 38, thriving in her career at a biotech company, and in a committed relationship in Paris. On paper, everything looked great. But she was facing a big decision and couldn’t move forward.

A new leadership role was being offered to her abroad. It was the kind of opportunity she’d worked toward for years. At the same time, her partner wanted to settle down and start a family. “It feels like I’m being pulled in two completely different directions,” she said during our first session.

In Jungian coaching, we don’t try to fix the problem right away. We slow down and listen to what the conflict might be pointing to. I invited Anna to explore the different parts of herself that were struggling to be heard and expressed. She ended up naming them: one she called “The General”, driven, in charge, ambitious, always planning the next move. The other she called “The Gardener”, quieter, more rooted, wanting space to breathe and connect.

Over the next few sessions, we gave space to both. Rather than trying to choose between them, Anna began to see what each one valued and what each one feared. She realized she’d spent years mostly listening to The General and overlooking The Gardener, who was now making herself impossible to ignore.

There was no magic solution. Anna didn’t suddenly know exactly what to do. But something shifted. She stopped treating the decision as a test she had to pass and started treating it as a way to get to know herself better. Eventually, she spoke to her employer about the possibility of flexibility and started exploring the notion of “family” and what it meant to her beyond social expectations. It’s still a work in progress but she says she feels more at peace not because everything’s resolved, but because she’s no longer trying to force clarity. “Before, I thought I had to pick a side,” she told me. “Now I’m learning how to live with the questions.”

*(1) The original rainmaker story appeared in CG Jung's "Mysterium Coniunctionis: an Inquiry into the Separation and Synthesis of Psychic Opposites in Alchemy." Translation by R.F.C. Hull, Princeton University Press 1976