Insights on executive and life coaching, creativity, and Jungian image-based work.

The Seated Profession: What the Chair Costs the Practitioner, and What It Costs the Client
Life Coaching, Executive Coaching Yury Li-Toroptsov Life Coaching, Executive Coaching Yury Li-Toroptsov

The Seated Profession: What the Chair Costs the Practitioner, and What It Costs the Client

There is an irony at the heart of analytic, therapeutic, and coaching practice that the field rarely examines, which is that people whose work is devoted to the relationship between mind and body spend their days in the one posture that medical research now describes as quietly harmful, sitting almost perfectly still for hours on end. The irony does not stop with the practitioner, because the client sits too, and although the client sits for an hour where the practitioner sits for a working day, the seated and face-to-face format imposes a cost on the client as well, a cost that is harder to measure than mortality because it is paid in the reach and quality of the work itself.

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The Ridge: On Executives, Midlife, and the Cost of Arriving
Executive Coaching Yury Li-Toroptsov Executive Coaching Yury Li-Toroptsov

The Ridge: On Executives, Midlife, and the Cost of Arriving

There is a particular kind of exhaustion that has no obvious cause. The career has delivered what it promised. The title is there, the compensation is there, perhaps the corner office or its remote equivalent. The person sitting inside all of this has done, by any external measure, what they set out to do. And yet something has gone quiet inside, not dramatically, not all at once, but persistently, the way a low-grade sound disappears and you only notice it once it has stopped. What felt like direction now feels like inertia. The next project fails to kindle anything. The question that surfaces, sometimes in the middle of a committee meeting, sometimes at three in the morning, is deceptively simple: is this it?

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Why Small Group Work Matters More Than Ever
Executive Coaching, Life Coaching, Team Coaching Yury Li-Toroptsov Executive Coaching, Life Coaching, Team Coaching Yury Li-Toroptsov

Why Small Group Work Matters More Than Ever

I have just returned from a retreat at Belloc Abbey, picturesquely located in the Basque Country, where Espace Jungien Francophone held its first colloquium dedicated to artificial intelligence and depth psychology. I had the honour of giving an experiential workshop there, and this work confirmed once again a conviction that has become central to my practice: we need to do more group work today, not because groups are simple or naturally harmonious, but because the collective space around us has become so inflamed that we need smaller places where people can still speak, listen and remain in relation.

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The Art of Collaborating: how art-based approaches and image-based work strengthen collaboration within leadership teams and executive committees.

The Art of Collaborating: how art-based approaches and image-based work strengthen collaboration within leadership teams and executive committees.

A leadership team of eight executives contacted me a few months ago. Some had recently stepped into new positions, while others had worked together for years without ever truly meeting each other beyond the pressures and routines of everyday corporate life. They shared the same strategic challenges, the same collective responsibilities, and the same business objectives, yet they sensed that something was still missing for them to function as a real leadership team.

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How Jungian Psychology Applies to Leadership Coaching
Leadership & Creativity, Executive Coaching Yury Li-Toroptsov Leadership & Creativity, Executive Coaching Yury Li-Toroptsov

How Jungian Psychology Applies to Leadership Coaching

Leadership coaching has evolved considerably over the past decade. Today, many leaders are no longer looking only for performance optimization or communication techniques. They are looking for ways to better understand the complexity of the human systems in which they operate. Because leadership is rarely only about strategy.

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The Charcoal You Didn’t Pick Up. How fear shapes choice, and how a simple gesture can begin to shift it.
Life Coaching, Jungian Analysis of Images Yury Li-Toroptsov Life Coaching, Jungian Analysis of Images Yury Li-Toroptsov

The Charcoal You Didn’t Pick Up. How fear shapes choice, and how a simple gesture can begin to shift it.

During one of my recent workshops on symbolic thinking, I invited participants to make a spontaneous drawing, and on the table lay three simple options, pastels, felt pens, and charcoal, each offering not only a different texture but a different way of entering into relation with the blank page, a different rhythm of gesture, a different tolerance for uncertainty.

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Meet Me in Paris! Life Coaching for Expats: From First Impressions to Real Belonging
Life Coaching Yury Li-Toroptsov Life Coaching Yury Li-Toroptsov

Meet Me in Paris! Life Coaching for Expats: From First Impressions to Real Belonging

Paris might look like an easygoing place when you visit it as a tourist, a city of terraces, light, and effortless beauty, where each street seems to offer a ready-made scene; it is altogether another thing when you choose to come and live here, when the rhythm of daily life replaces the rhythm of discovery, and when what once felt charming starts to demand your participation, your patience, and your capacity to adapt.

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The Power of No: Where Your Life Begins to Change
Life Coaching, Executive Coaching Yury Li-Toroptsov Life Coaching, Executive Coaching Yury Li-Toroptsov

The Power of No: Where Your Life Begins to Change

She arrived with a long list, the kind of list that feels heavy even before it is spoken aloud, a list of things not working in her life, at work, in her relationships, in her finances, in the quiet corners of her days, and each item on that list could have justified an entire coaching process on its own, each one large, complex, demanding attention, demanding time, demanding care, and yet as we began to look more closely, to slow down enough to see rather than react, a pattern started to emerge with a clarity that was almost unsettling in its simplicity: all these difficulties, despite their different shapes and contexts, were organized around a single fault line, a single difficulty that ran through everything, the near impossibility for her to say no.

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Marilyn according to CG Jung
Jungian Analysis of Images, Photography Yury Li-Toroptsov Jungian Analysis of Images, Photography Yury Li-Toroptsov

Marilyn according to CG Jung

At the Cinémathèque française, a new exhibition opens this spring, dedicated to Marilyn Monroe, under a title that immediately establishes a productive tension between two registers that are too often confused, “Celebrating the star, exhibiting the actress,” as if the aim were not simply to present a well-known figure, but to reopen a question that has never truly been resolved, namely what we are actually looking at when we look at Marilyn.

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When images think before we do: art, perception, and transformation in coaching
Life Coaching, Jungian Analysis of Images Yury Li-Toroptsov Life Coaching, Jungian Analysis of Images Yury Li-Toroptsov

When images think before we do: art, perception, and transformation in coaching

There are moments in coaching when language reaches its limit, when the client explains, clarifies, reformulates, and still circles around something that refuses to become clear, as if the problem itself resists being reduced to words, and it is often precisely at that point that an image, whether a photograph taken on the way to the session or a quick drawing made without preparation, opens a path that had remained closed despite careful analysis.

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Finding a Form That Can Hold You. What Kung Fu Panda 3 reveals about complex identity.
Life Coaching, Jungian Analysis of Images Yury Li-Toroptsov Life Coaching, Jungian Analysis of Images Yury Li-Toroptsov

Finding a Form That Can Hold You. What Kung Fu Panda 3 reveals about complex identity.

What Kung Fu Panda 3 shows, in a way that is both simple and exact, is that the resolution of identity does not lie in choosing between parts of oneself, but in finding a form that is large enough to hold them together without distortion, and that once such a form appears, something stabilizes, not because complexity has disappeared, but because it has finally found a place where it can exist without fragmentation.

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How to Resist in Times of Chaos: Lessons from Tolkien on Truth, Kindness, and Everyday Courage
Jungian Analysis of Images, Life Coaching Yury Li-Toroptsov Jungian Analysis of Images, Life Coaching Yury Li-Toroptsov

How to Resist in Times of Chaos: Lessons from Tolkien on Truth, Kindness, and Everyday Courage

Galadriel: “Mithrandir, why the halfling?”
Gandalf: “I don't know. Saruman believes it is only great power that can hold evil in check. But that is not what I have found. I have found that it is the small everyday deeds of ordinary folks that keep the darkness at bay. Simple acts of kindness and love.”

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Jungian Team Coaching. A Different Way to Work with Hidden Team Dynamics
Team Coaching, Executive Coaching Yury Li-Toroptsov Team Coaching, Executive Coaching Yury Li-Toroptsov

Jungian Team Coaching. A Different Way to Work with Hidden Team Dynamics

I am currently a training candidate at the C. G. Jung Institute Zurich, and over time this training has changed how I work with teams, not by adding a new “method”, but by shifting what I pay attention to in the room, especially in situations where things feel blocked without a clear reason.

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Jungian Coaching in Practice: Bringing Depth into Life Coaching
Life Coaching Yury Li-Toroptsov Life Coaching Yury Li-Toroptsov

Jungian Coaching in Practice: Bringing Depth into Life Coaching

Jungian coaching draws on the work of Carl Gustav Jung and focuses on the way the psyche expresses itself through images, symbols, recurring patterns, and emotional reactions. Instead of looking only at behavior or decision making strategies, it pays attention to how an inner dynamic shapes perception, interpretation, and ultimately action.

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Decision Fatigue in Leadership
Life Coaching, Executive Coaching Yury Li-Toroptsov Life Coaching, Executive Coaching Yury Li-Toroptsov

Decision Fatigue in Leadership

Executives make decisions constantly. Every day involves choices about strategy, priorities, hiring, partnerships, budgets, and direction. Many of these decisions must be taken with incomplete information and under time pressure. Over the course of a career, leaders develop a strong capacity to analyze situations and weigh consequences. This ability often becomes one of the reasons they rise to positions of responsibility.

Yet even highly experienced leaders reach moments when decision making becomes unexpectedly difficult.

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Wicked and the Return of the Repressed Feminine
Jungian Analysis of Images Yury Li-Toroptsov Jungian Analysis of Images Yury Li-Toroptsov

Wicked and the Return of the Repressed Feminine

Few contemporary films stage a psychological drama as vividly as Wicked. Beneath its spectacle of color, music, and theatrical fantasy lies a deeper mythic pattern. The story dramatizes the return of a force long pushed to the margins of culture and psyche. In Jungian language, it stages the awakening of the primordial feminine.

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Totoro, Memory, and the Secret Life of Childhood
Jungian Analysis of Images Yury Li-Toroptsov Jungian Analysis of Images Yury Li-Toroptsov

Totoro, Memory, and the Secret Life of Childhood

When people speak about My Neighbor Totoro, they often describe it as a simple children’s story about two sisters who move to the countryside and meet a friendly forest spirit, yet this description fails to capture the strange richness of the film, because what Miyazaki created is not only a narrative but an atmosphere in which story, image, music, sound, and voice intertwine so delicately that the viewer stops following a plot and instead begins to inhabit a memory.

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Case Study: Midlife Career Redirection Through Image Analysis

Case Study: Midlife Career Redirection Through Image Analysis

A man in his mid fifties contacted me after more than twenty years in consulting. From the outside, his career looked stable and successful. He had moved steadily through the ranks. Increasing responsibility, strong reputation inside the firm, teams who respected him and a comfortable income. Nothing dramatic had happened. No crisis, no burnout. Yet something had shifted.

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I Love the “Life” in Life Coaching
Life Coaching Yury Li-Toroptsov Life Coaching Yury Li-Toroptsov

I Love the “Life” in Life Coaching

Many professional coaches do not do life coaching, and the reason for this hesitation often lies in the fact that fields such as sports coaching, executive coaching, or psychotherapy tend to specialize in clearly defined domains like athletic performance, career advancement, or the treatment of mental health conditions, while life coaching addresses something far broader, more diffuse, and harder to regulate, which is life itself in its complexity and ambiguity.

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Bring Your Managers to the Museum
Leadership & Creativity, Executive Coaching Yury Li-Toroptsov Leadership & Creativity, Executive Coaching Yury Li-Toroptsov

Bring Your Managers to the Museum

Do not send your managers to a museum for an inspiring visit. Do not ask them to learn how artists produce works. Turn the museum into a true workspace, where leadership issues are addressed through artistic practice and a structured coaching framework. As an artist and professional coach, I accompany you in the museum to turn this visit into concrete work on your leadership challenges.

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