Insights

Explore how visual perception, symbolic thinking, and image based coaching support leadership, resilience, and decision making in individuals and organisations.

I Love the “Life” in Life Coaching
Life Coaching Yury Li-Toroptsov Life Coaching Yury Li-Toroptsov

I Love the “Life” in Life Coaching

Many professional coaches do not do life coaching, and the reason for this hesitation often lies in the fact that fields such as sports coaching, executive coaching, or psychotherapy tend to specialize in clearly defined domains like athletic performance, career advancement, or the treatment of mental health conditions, while life coaching addresses something far broader, more diffuse, and harder to regulate, which is life itself in its complexity and ambiguity.

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Bring Your Managers to the Museum
Leadership & Creativity Yury Li-Toroptsov Leadership & Creativity Yury Li-Toroptsov

Bring Your Managers to the Museum

Do not send your managers to a museum for an inspiring visit. Do not ask them to learn how artists produce works. Turn the museum into a true workspace, where leadership issues are addressed through artistic practice and a structured coaching framework. As an artist and professional coach, I accompany you in the museum to turn this visit into concrete work on your leadership challenges.

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When the Toads Return in February
Resilience & QVT Yury Li-Toroptsov Resilience & QVT Yury Li-Toroptsov

When the Toads Return in February

Reconnecting with nature outside, even through something as modest as observing a garden pond in February reconnects one with a different kind of nature inside oneself, one that seems to follow similar laws of latency, activation, growth, and rest.

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Spirited Away and the Journey of the Soul: A Jungian Reading of Miyazaki’s Classic
Jungian Analysis of Images Yury Li-Toroptsov Jungian Analysis of Images Yury Li-Toroptsov

Spirited Away and the Journey of the Soul: A Jungian Reading of Miyazaki’s Classic

I have watched Spirited Away a hundred times and I still cannot fully grasp the nature of its enchanting power. Each viewing leaves me with the same impression: I understand the story, I follow the characters, I recognize the symbols, and yet something escapes explanation. The film works at a depth that resists reduction.

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Creativity as a Leadership Discipline
Leadership & Creativity Yury Li-Toroptsov Leadership & Creativity Yury Li-Toroptsov

Creativity as a Leadership Discipline

Complex challenges resist linear answers and standard playbooks, requiring from leaders a sharper quality of perception, sustained attention to human and systemic dynamics, and the capacity to produce meaning under conditions of uncertainty and pressure. When familiar reference points weaken or collapse, the objective is not speed for its own sake, but clarity, coherence, and judgment that hold over time.

This is where creativity becomes a leadership discipline.

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"The Boyfriend", Season 2 on Netflix: The Quiet Architecture of Desire
Jungian Analysis of Images Yury Li-Toroptsov Jungian Analysis of Images Yury Li-Toroptsov

"The Boyfriend", Season 2 on Netflix: The Quiet Architecture of Desire

At first glance, The Boyfriend looks like a familiar kind of show, a reality program where young men meet, observe each other, hesitate, feel attraction, withdraw, and sometimes move closer again, yet from the very first episodes something feels different, as if the show were less interested in producing drama than in capturing something more fragile and more difficult to name, the subtle way in which people learn to exist in front of others.

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Landscapes of the Soul, CG Jung and the Psyche
Image as Language, Jungian Analysis of Images Yury Li-Toroptsov Image as Language, Jungian Analysis of Images Yury Li-Toroptsov

Landscapes of the Soul, CG Jung and the Psyche

It is a strong exhibition, and walking into the Landesmuseum that morning I felt a quiet respect for the way Switzerland protects its cultural inheritance, not as something decorative or nostalgic, but as a living archive of ideas and practices, among which its contribution to psychology, with figures such as C. G. Jung, Hermann Rorschach, and others, holds a central place.

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The Wholeness and The Beaune Altarpiece (or The Last Judgement)
Jungian Analysis of Images, Image as Language Yury Li-Toroptsov Jungian Analysis of Images, Image as Language Yury Li-Toroptsov

The Wholeness and The Beaune Altarpiece (or The Last Judgement)

Seen intrapsychically, the Last Judgement becomes a portrait of the human psyche. The radiant and the tortured figures coexist within the same being. The Archangel Michael’s scale does not weigh others’ souls, but ours. Heaven and Hell are no longer separate realms but two poles of one psychic field. The light of consciousness and the shadow of the unconscious are both present, both alive.

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