Art-Based Strategy Sessions
ORGANIZATIONS
Executive coaching through visual thinking
Strategic questions rarely appear in a linear form. Leaders face complex situations. Competing priorities. Hidden tensions inside teams. Pressure to decide with incomplete information.
Traditional strategy tools rely on analysis and data. They support planning and performance management. Yet many leaders notice a limit. Numbers describe the situation, but they do not always reveal the deeper dynamics influencing decisions.
The Art-Based Strategy Session offers a different approach to executive coaching and leadership reflection.
This session uses images as a working language for strategic thinking, executive decision making, and leadership development. Visual material activates perception, intuition, and symbolic thinking. It helps leaders identify patterns, tensions, and blind spots that remain invisible in standard strategic discussions.
The objective is simple. Work on a real leadership or strategy question through the analysis of images.
Executive coaching for complex strategic decisions
You bring a concrete professional situation.
Examples include:
a strategic leadership decision
organizational change or transformation
repositioning in a leadership role
complex team dynamics affecting performance
uncertainty in a new executive position
creative or strategic block in decision making
The session functions as a focused executive coaching intervention designed to clarify perception and expand strategic options.
How the Art-Based Strategy Session works
During the session we work with a curated set of images or photographs. This approach slows habitual thinking. It creates distance from the problem. Leaders often see their situation from a new angle.
Participants often report three outcomes:
hidden dynamics of the situation become visible
new interpretations of the strategic problem appear
clearer options for action emerge
Images operate as mirrors. They reflect aspects of leadership challenges that remain implicit in ordinary conversation.
Why images support executive coaching
Images activate multiple layers of cognition. Research in psychology shows that visual perception connects analytical reasoning with emotional and intuitive processes. This integration improves judgment in complex leadership environments.
Art also creates psychological distance. When you describe an image, you speak about structure, tension, movement, and relationships. In doing so, you often describe your own strategic situation indirectly.
This method helps leaders examine difficult questions without defensive reactions. It supports deeper reflection and more grounded decisions.
Format of the session
Individual or group executive coaching session
Duration: 90 minutes
Available in Paris and online
Confidential and focused on one strategic issue
At the end of the session you leave with:
a clearer understanding of your leadership situation
reframed strategic perspectives
concrete directions for decision making
Who this executive coaching session is for
This format serves:
executives and senior managers
founders and entrepreneurs
consultants and creative leaders
professionals facing major career decisions
It is particularly useful in situations involving:
strategic uncertainty
leadership transitions
complex stakeholder environments
creative or strategic blocks
high-level decision making
Book an Art-Based Strategy Session
If you face a complex leadership question and want a deeper perspective than traditional consulting or coaching provides, the Art-Based Strategy Session offers a focused and original framework.
Available in Paris or online.
Request a conversation or schedule your session.
Methodology
The session draws on Coaching par l’Image®, a methodology combining executive coaching, visual analysis, and symbolic thinking.
The work integrates principles from systemic coaching and insights from analytical psychology, where images play an important role in revealing underlying psychological dynamics.
This approach brings together strategy, perception, and creativity in a structured coaching process.
Clients
Yury Li-Toroptsov
Yury Li-Toroptsov
Certified Professional Coach | Artist | Jungian analyst-in-training
I support business leaders and teams in strengthening collective performance, developing resilient leadership, and fostering innovation within complex organisational contexts.
Within a structured coaching framework, I design and facilitate interventions tailored to business challenges such as decision making clarity, team cohesion, organisational transitions, and the prevention of psychosocial risks. My work aims to support organisations in maintaining effectiveness while developing sustainable balance between performance demands, adaptive capacity, and shared purpose.
Based in Paris, I have worked with organisations including Hermès, L’Oréal, and EDF. My approach integrates systemic coaching informed by the Palo Alto model with image based and creative methods that support collective reflection, communication, and long term engagement.
I am a certified professional coach (ESSEC Executive Education) accredited at EMCC Practitioner level, and a Training Candidate at the C. G. Jung Institute Zurich. Coaching services are delivered within a non therapeutic professional framework and in accordance with the EMCC Global Code of Ethics. When issues fall outside the scope of coaching, referral to appropriate qualified healthcare professionals is recommended.
My training
Now Jungian analyst-in-training, CG Jung Institute Zurich, Küsnacht, Switzerland
2024 Certificate of Fundamentals of Analytical Psychology, CG Jung Institute Zurich, Küsnacht, Switzerland
2021 Advanced certificate in Coaching, Leadership & Change, ESSEC Business School, Paris, France. Thesis: "Coaching by image, a tool for transforming managerial practices in the era of hybrid work".
2000 MS in Non-Profit Management, New School for Social Research, NY, USA
1997 Diploma in English Philology, Far Eastern Federal University, Vladivostok, Russia
Professional organizations
I am an accredited member of the European Mentoring and Coaching Council (EMCC Global) at Practitioner level. I abide by its code of ethics.
I am bound by professional secrecy.
My coaching practice benefits from regular supervision.
Languages spoken
English, French, Russian